Our Story

From Small Beginnings to Something Beautiful

Hi, I'm Shelida, and this is the story of how Care by Soirée came to life.

Back in 2020, what started as IMGLOSSIE—a small lip care venture with my sister—taught me something invaluable about following your passion. We'd create lip glosses, scrubs, and balms right here in Ontario, sharing them with coworkers and even handing out samples at local malls. The joy on people's faces when they tried our products was incredible, but something was missing.

I realized I wanted to create something bigger—something that went beyond just skincare to embrace the entire self-care lifestyle. That's when Care by Soirée was born.

More Than Just Products

Care by Soirée isn't just about what you put on your skin; it's about how you show up in the world. We believe self-care is a complete experience—from your morning skincare routine to slipping into our signature "That Girl" hoodie that makes you feel confident and cozy.

Whether you're starting your day with intention or winding down after a long one, we create pieces that support your entire self-care journey. Because being that girl isn't about perfection—it's about showing up authentically for yourself, every single day.

What We Stand For

As an all-inclusive self-care brand, we're committed to:

• Self-care: Cozy apparel that makes you feel amazing inside and out
• Authentic experiences: We're real people creating real solutions for your lifestyle
• Your confidence: Every product is designed to help you feel like the best version of yourself

The "That Girl" Philosophy

Our "that girl" hoodie represents more than just comfort; it's about embracing who you are. Whether you're running errands, working from home, or having a self-care Sunday, it's designed for the woman who knows that taking care of herself is a priority, not a luxury.

Join Our Community

When you choose Care by Soirée, you're not just buying a product—you're joining a community of women who believe in the power of self-care and showing up authentically. We're here to support your journey to feeling confident, comfortable, and completely yourself.

Thank you for being part of our story. We can't wait to be part of yours.

With love and care,
The Care by Soirée team